Course curriculum

  • 1
    Lunch and Dinner Standards
    • Course Outline FREE PREVIEW
    • 1. Introducing Suggestive Selling
    • 2. Suggestive Selling and F&B
    • 3. Preparation
    • 4. Execution
    • 5. Advanced Suggestive Selling
    • Suggestive Selling Certificate Test

Who this course is for:

*Anyone who is in a tipped position - mostly for Food servers and Bartenders. *Managers and owners of restaurants and bars.

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Session 1

Introducing Suggestive Selling

  • The learner understands what suggestive selling is.

  • The learner understands the importance of suggestive selling in the Food and Beverage Department.

Session 2

Suggestive Selling and F&B

  • The learner understands the difference between suggestive selling and up-selling.

  • The learner can identify opportunities for suggestive selling.

  • The learner can interpret a given situation and Guest type to make appropriate recommendations.

  • The learner can identify various opportunities for suggestive selling throughout the dining experience.

  • The learner understands the fundamental principles and strategies of suggestive selling.

Session 3

Preparation

  • The learner understands the importance of menu and beverage knowledge in being able to suggestively sell.

  • The learner understands the fundamental principles of pairing beverages and dishes.

  • The learner can use texture and flavor words to effectively suggestively sell.

  • The learner understands the importance of gaining advanced menu knowledge in order to increase sales.

Session 4

Execution

  • The learner is able to suggestively sell at various points through the dining experience.

  • The learner knows the bad selling tactics to avoid when serving Guests and acts accordingly.

Session 5

Advanced Suggestive Selling

  • The learner understands the importance of creating return Guests to increase revenue.

  • The learner understands how to use return Guests’ information to suggestively sell.

  • The learner understands the importance of continuously improving their suggestive selling skills.

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